How Forever Living Ensures Purity and Local Relevance in India : Harish Singla

In an exclusive interview with The Daily Guardian, Harish Singla, Country Sales Manager of Forever Living Products India, shares insights into the brand’s vertically integrated approach that ensures the purity of its Aloe Vera products, the thought behind its local manufacturing initiative, and how Forever is blending global quality with local relevance to cater to Indian consumers.

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Singla also discusses leadership lessons from his three decades in FMCG and how the direct selling model aligns perfectly with India’s evolving market dynamics.

Q — Forever Living is known as the world’s largest producer of Aloe Vera products. How do you ensure the authenticity and quality of Aloe Vera across your production chain?