HOW AI AND DATA ANALYTICS ARE TRANSFORMING MBA AND PGDM CURRICULA

In recent years, businesses have seen unprecedented growth in implementing Artificial Intelligence (AI) and data analytics in firms across the board.

- BHUPENDER KUMAR SOM

With the application spanning from automating operations to personalising customer interactions, AI and data analytics are now at the forefront of powering business decisions. For management students, the wave of technological change is no longer a choice but a requirement. However, what does this change imply for management education, especially MBA and PGDM courses from top-notch management schools? How are data analytics and AI transforming the curriculum and preparing future business leaders?

INTEGRATING EMERGING TECHNOLOGIES INTO MANAGEMENT EDUCATION

Today, the best B-schools in the world are incorporating AI-powered tools, simulations, and data-driven decision-making into their curricula.AI is no longer a subject but a fundamental skill. Business schools now have AI-themed electives, and most programs mandate students to work on projects with automation tools.

The application of AI has had a significant impact on the MBA and PGDM courses. By closing the gap between traditional practices and contemporary approaches, this adjustment guides students in how to use AI-based information for improved decision-making and functional efficiency.

To demonstrate how artificial intelligence improves decision-making and business strategies in MBA and PGDM courses, business schools have incorporated AI tools for data visualization, analytics, natural language processing, customer relationship management, customer behavior understanding, predictive analytics, and programming languages such as Python.