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Government's Push For Generics Gets Boost From Digital Healthcare Portal
The Business Guardian
|May 17, 2025
Medkart is revolutionizing affordable healthcare in India by bridging the gap between government health initiatives and accessible, trustworthy generic medicines.
India's healthcare landscape is undergoing a significant transformation, led by national initiatives like Ayushman Bharat and the Jan Aushadhi Yojana. According to Ayushman Bharat Health Account, over 77 crore health cards have been issued under the scheme. At the same time, Jan Aushadhi Kendras are providing high-quality generic medicines at prices 50-90% lower than their branded counterparts, as reported by the Press Information Bureau.
Despite these efforts, out-of-pocket expenditure (OOPE) remains a significant concern, accounting for 39.4% of total health expenditure in 2021-22 Ministry of Health and Family Welfare. This financial burden underscores the need for increased public awareness and trust in generic medicines.
That's where digital healthcare platforms like Medkart step in.
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