Companies wary of GenAI due to data privacy, security concerns

Organisations are facing growing privacy concerns over the use of generative artificial intelligence (GenAI) while getting attractive returns from investments in privacy, according to Cisco’s latest Data Privacy Benchmark Study.

- 

The findings highlight the responses from 2,600 privacy and security professionals across 12 geographies, said the annual review of key privacy issues impacting business.

“Organisations see GenAI as a fundamentally different technology with novel challenges to consider,” said Dev Stahlkopf, Cisco Chief Legal Officer. “More than 90 per cent of respondents believe GenAI requires new techniques to manage data and risk. This is where thoughtful governance comes into play. Preserving customer trust depends on it.”