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Around 1.4 Lakh Indians Went Vegan This January
The Business Guardian
|February 10, 2025
Veganuary, the global movement to try vegan in January and beyond, has hit record popularity in India, with a total of 1,39,486 Indians trying vegan this year.
Globally, around 25.8 million people participated in Veganuary in January 2025. A new sister campaign, V-March, will bring the Veganuary concept to even more people when it launches next month in China.
Nationally representative surveys were commissioned by Veganuary in 11 of its core campaign countries to establish the percentage of people who report having taken part in Veganuary during January 2025. Based on these results and the current population estimates for each country, Veganuary has calculated that roughly 25.8 million people worldwide chose to try vegan this January as part of Veganuary.
Celebrities continue to be drawn to the campaign's positive, friendly approach to diet change, with Mallika Sherawat being the newest Indian celebrity to support the movement.
Denne historien er fra February 10, 2025-utgaven av The Business Guardian.
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