A decade of producing music

SOUTH African musician and producer Shashika Mooruth marks a significant milestone in her career, 10 years of her music label, Urja Music.

- TASCHICA PILLAY

Reflecting on her extensive journey in the music industry, Mooruth recalled how it all began in 2003, long before the advent of digital distribution and social media.

“I began very simply, from India, where I could produce music within a professional and structured industry. Urja Music was born out of a deep need to create my own songs and to have a platform where I could remain true to my inner calling, free from commercial pressure.

The name Urja Music is not only a tribute to Radharani, Krishna’s beloved consort, known for her singing talents, but also embodies the concept of energy, reflecting the belief that music can heal, uplift, and connect people.

Mooruth left South Africa in 1987 to study and pursue music in India.

“I faced many challenges, financial, social, and professional, but I remained committed to my soul's calling,” she said.