Amalie: A Sri Lankan designer making waves in Nairobi

Every stitch is a livelihood, a story, a cultural memory - Amalie Seneviratne Yevāana sets its sights on global expansion, with plans to enter the USA, Europe, and Asia through exclusive concept stores, curated popup showcases, and strategic collaborations that align with the brand's ethos of conscious luxury.

- BY ZANITA CAREEM

Amalie Seneviratne, is a Sri Lankan young designer domiciled in Nairobi who is the co-founder of the brand Yevaanaa, a young label dedicated to ethical, hand crafted clothing and the women who make it.

"We wanted to create something that honours our roots. Yet feels modern and international "Amalie says Yevaana is about slowing down fashion and elevating the artisan's hand. Yevaana's journey began with this young designer Amalie's fascination for Sri Lanka's heritage.

She has built a brand that sources natural fabrics and employs women artisans in rural communities. As she explains, 'Every stitch is a livelihood, a story, a cultural memory'.

Nairobi is Yevaana's second home because of its vibrant, youthful style scene. In return, the label absorbed Nairobi's energy and colour.

Kenya has a dynamic craft culture of its own "Amalie notes. Bringing our Sri Lankan techniques into Nairboi's artisans and customers felt organic - like two traditions finding common ground. Most of her designer pieces resonate both Sri Lanka and Kenya.

More than a clothing line, Yevaana positions itself as a social impact project. The brand partners with women's groups to offer training, four wages and flexible working hours. Fashions can be a vehicle for economic independence Amalie says. Our hope is that Yevaana will be a template for how small, heritage-based brands can thrive ethically across borders.'she reflects

As Yevaana,'s brand grows Amali envisions a full circular supply chain and even more cross pollination between Sri Lanka and Africa. 'Today people want clothes with meaning', she says . They want to know who made them and how Yevaana is our answer to that call.

More than a clothing line, Yevaana positioned itself as a social impact project. Her workshop offers training, four wages and flexible working hours.