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Cut alcohol ...but it won't cut the cost
Sunday Express
|July 09, 2023
HEALTH-CONSCIOUS shoppers are paying more for zero-alcohol drinks than their full-strength equivalents.
Britons who are ditching booze in soaring numbers have created a £450million market in alternatives.
But many consumers get a sobering shock when they arrive at the checkout.
Ahead of Alcohol Awareness Week this paper compared supermarket prices. It found some alcohol-free drinks cost 20 per cent more than their boozy equivalents.
Experts say retailers are charging a high price due to booming demand.
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