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AI innovation has next generation of ice cream licked
Sunday Express
|October 05, 2025
THE FOOD giant that makes Walls, Magnum and Ben and Jerry's plans to use AI to produce healthier and better tasting ice creams, writes Jaymi McCann.
The Magnum Ice Cream Company, which is leaving its umbrella organisation Unilever next month, believes the technology will be "a catalyst for unlocking the next generation of food innovation".
It is teaming up with food tech company NotCo, the developer of Giuseppe AI, which can select the perfect ingredients for products from thousands in its database.
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