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AI food labelling solution named top Wales start-up
South Wales Evening Post
|July 02, 2025
SWANSEA-BASED AI venture Dill has been named the best start-up firm in Wales.
It took the overall title at the Wales StartUp Awards 2025. Founded by Swansea University graduate and Romanian-born Alex Coldea, the expanding global business is a smart labelling platform that enables businesses to instantly create and print compliant labels without the usual manual effort.
Designed for use across multiple locations, it replaces time-consuming formatting tasks such as barcodes, QR codes, ingredients, and expiry dates with automated label generation based on real-time data.
Mr Coldea said: "Winning the 2025 Wales StartUp of the Year is a huge moment for the team and a reflection of the impact Dill is already making across the food and retail industries.
"We started this business because we were frustrated by how slow and unnecessarily complicated labelling had become a process so many people just accepted as 'normal' when we knew it could be done better.
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