More than half back our food as first choice

THE majority of shoppers prefer to buy British, but most insist homegrown products should be easier to identify.

- By Steph Spyro Deputy Political Editor

A poll of 2,000 adults found 59% would rather buy food that is made or harvested in Britain.

But eight in 10 think retailers should make it easier to spot UK-made goods in stores.

Eggs, milk, potatoes and fish are among the items we are most inclined to seek out.

Potatoes

The research was commissioned by Discover Seafood, an initiative run by The Fishmongers' Company, which is urging UK supermarkets to stock more British species to meet consumer demand for local produce and to support our fishermen.