Best year to date for Perthshire tour firm

A Highland Perthshire tourism company reports that it has shifted the highest number of its printed guides ever.

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SME Explore Scotland Limited took over the publication of the Explore Pitlochry and Highland Perthshire guide in lockdown when demand stood at 40,000 copies.

But in April this year, reacting to growing demand, they printed 70,000 copies.

Tourists arriving in Pitlochry had been accustomed to checking in at the office on Atholl Road for accommodation tips as well as things to do before it closed last September.

With the building closed and the office windows now pained over, Explore Scotland moved to fill the void, adapting the guide to include local accommodation providers as well as popular walks and things to do.