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Minister Samanta calls for global handloom exposure
Orissa POST
|May 15, 2025
Handloom, Textiles and Handicrafts Minister Pradeep Bal Samanta underlined the importance of handloom and handicrafts as key cultural symbols of the state, urging the need for enhanced marketing strategies and global exposure.
During the inauguration of a two-day workshop and review meeting for field officers of Handloom, Textiles, and Handicrafts department here Wednesday, the Minister emphasised leveraging online platforms to promote local products internationally.
Samanta noted that Odisha’s traditional crafts have significant cultural value, but it is essential to strengthen the marketing mechanisms to make these products globally accessible. He called for a concerted effort to increase the global presence of the state’s handicrafts while also improving the welfare of local artisans, weavers, and silk farmers.
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