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Experts hail YouTube’s new monetisation rules
Orissa POST
|July 12, 2025
YouTube’s latest move to tighten monetisation guidelines has drawn praise from industry experts and content creators alike, who view it as a much-needed step toward preserving creativity and authenticity on the platform.
Effective from July 15, 2025, YouTube will implement updated monetisation rules under the YouTube Partner Program (YPP). The changes are designed to curb the monetisation of content that is mass-produced, templated, or heavily reliant on AI tools without creative transformation.
Joyeeta Roy, a social media expert and founder director of Signature 24 Productions, hailed the update as a strong stance in favour of genuine, human-driven storytelling. “An absolute welcome and much-needed step towards preserving authenticity and creativity on the platform.”
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