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Shortage of delivery partners due to their high demand in quick commerce

NF Times

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May 05, 2025

The quick commerce industry in the country is growing rapidly and major players such as Zepto, Zomato's Blinkit and Swiggy Instamart are facing competition from emerging players.

Shortage of delivery partners due to their high demand in quick commerce

Inethe past a few months, these players are trying to increase both the market share and the number of dark stores. All brokerages acknowledged the rising competitive heat in quick commerce after Eternal (formerly Zomato) announced that its food delivery gross order value declined (1.4% sequentially) also due to temporary shortage of delivery partners due to high demand in quick commerce.

In his letter to shareholders, Deepinder Goyal, Founder & CEO, Eternal highlighted that food delivery growth witnessed slowdown and it is due to three key reasons including the "shortage (temporary) of delivery partners due to high demand of delivery partners in quick commerce given the rapid expansion of the industry in the last few months." The drop in demand is also due to competition from quick delivery of packaged food from quick commerce.

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