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US Polo Growth Hinges on Premiumization
Mint New Delhi
|March 01, 2025
American casual wear brand also plans to invest in adjacent categories
American casual wear brand U.S. Polo Assn. India is on track to touch ₹3,000 crore in business over the coming years as the brand targets opening more premium stores and investing in adjacent categories such as kids' wear and footwear.
"When I think about India in particular, it's been our fastest-growing market, and I believe it has the most long-term potential than any market in the world. India is the third-largest market for the brand apart from America (US) and Turkey," said J. Michael Prince, president and chief executive officer (CEO) of United States Polo Association (USPA Global).
U.S. Polo Assn. is the official brand of the United States Polo Association, the governing body for polo in the US since 1890.
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