Mom-and-pop stores 'core' of RIL's consumer goods biz

We have seen traction in categories like beverages, along with home care and biscuits T. Krishnakumar, Director, Reliance Consumer Products Ltd

- Suneera Tandon

Reliance Consumer Products Ltd (RCPL) remains conscious of profitability despite rapidly scaling its brands and selling goods at prices lower than competitors, a top official at the consumer goods maker said. Last week, at its 48th annual general meeting, Reliance Industries Ltd (RIL) announced plans to achieve ₹1 trillion in revenue within five years. The RIL arm plans to invest ₹40,000 crore over three years to build manufacturing capabilities for packaged foods.

In an interview with Mint, T. Krishnakumar, director of RCPL, said that the company, which entered the packaged consumer goods market in 2022, is on track to scale its products beyond the Campa and Independence brands. Its strategy focuses on scaling existing brands nationally and using recent acquisitions to attract consumers in smaller markets. He added that RCPL will also ramp up its national marketing activities over the next two years after achieving a larger scale. RCPL reported a revenue of ₹11,450 crore in FY25.

Edited excerpts.

Can you share some updates on announcements made last week?

We are going to keep doing more of the same. We have seen traction in categories like beverages, along with home care (Dozo dishwash bar) and biscuits (under the Independence brand). We need to really expand our supply chain much faster than what we anticipated because if all categories take off at the same time, we will need to expand supply chain. So, we are planning to set up food parks across the country; we want to have a food park in every state. Alongside, we will still have a hybrid model.