Minu Margeret WOMAN ON THE MOVE

Blissclub's founder and CEO on starting off with one product, the philosophy of balancing functionality with comfort, and how sports has shaped her

- Mahalakshmi Prabhakaran

It's on an unusually warm Friday afternoon in May that I make my way to the head office of women's apparel company Blissclub in Bengaluru's HSR Layout. The office is staffed with Gen Z and young millennials and kitted with a table tennis table. The founder and CEO of the brand, Minu Margeret, looks ready to step out for a spot of badminton in her black shorts and green T-shirt.

It's pure coincidence that I am meeting Margeret, 35, a few days after the D2C company, founded in 2020, successfully raised ₹45 crore in its Pre-Series B round funding. According to multiple reports online, the round had existing investors Elevation Capital and Eight Roads Ventures participating along with debt funding from Alteria Capital. This infusion of funds comes after a shaky period in 2023-24 that saw more than a dozen employees being laid off in January. It is timely and Margeret doesn't hide her enthusiasm.

"These funds will help us take some bets on new launches. It'll help us look at expanding our offline stores as well," she says. Some of the most recent developments include Blissclub signing actor Karisma Kapoor as its brand ambassador and the launch of two new product categories: the luxury travel edit comprising jackets, tanks, pullovers and straight pants, and its AirMelt™ collection of tees, joggers, shorts, co-ord sets and zippered jackets, in a proprietary fabric.

With a market valuation of ₹600 crore, the brand's inclusivity comes through in its sizes that range from XS to 4XL.