Gå ubegrenset med Magzter GOLD
Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare
Prøve GULL - Gratis
Iyer's brand value poised to surge as he leads Punjab into IPL final
Mint New Delhi
|June 04, 2025
Shreyas Iyer's off-field value is rising in tandem with his on-field success. Punjab Kings' second appearance in the Indian Premier League (IPL) final after an 11-year wait could boost his brand value by 20-25%, talent consultants estimate.
With his unbeaten 87-run captain's knock in the qualifier 2 against Mumbai Indians on 1 June, Iyer achieved the rare feat of leading three different IPL teams into the final—a first in the history of the world's second-richest sports league. Iyer led Kolkata Knight Riders to the title in 2024 and Delhi Capitals to their first final in 2020.
In the last auction, Punjab Kings had paid ₹26.75 crore for Iyer, the second-highest IPL auction bid ever after Lucknow Super Giants' ₹27 crore bid for Rishabh Pant.
In April, following his successful outing with the bat at the Champions Trophy 2025, he saw the Board of Control for Cricket in India re-include him in its central contracts for the 2024-25 season. It placed Iyer in Grade B after giving him a cold shoulder the previous season.
Iyer charges ₹1.5 crore for a one-day advertisement association per year, according to experts. His brand value is pegged around the third most important tier in the cricketer ecosystem and compares well with what Pant and K.L. Rahul charge for endorsements.
Denne historien er fra June 04, 2025-utgaven av Mint New Delhi.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Mint New Delhi
Mint New Delhi
War on spam call menace stalls on who takes blame
Blocking an unknown number or reporting a suspicious text message may feel like a small win against the spam menace.
3 mins
September 24, 2025
Mint New Delhi
Pricey variants after GST cuts? Govt keeps watch for mischief
The Centre is going all out to stop companies from sidestepping the cuts in goods and services tax rates.
3 mins
September 24, 2025
Mint New Delhi
Will GST rate cuts revive key FMCG growth metric?
GST rate cuts have made household items from soaps and shampoos to snacks cheaper. Along with festive buying and an above-normal monsoon, packaged consumer goods companies anticipate lower prices to boost volume growth, especially in rural areas. Mint explains:
2 mins
September 24, 2025
Mint New Delhi
How Nvidia is backstopping America's AI boom
Nvidia’s move to invest $100 billion into Open AI to help finance a historic data center build-out has helped reset market expectations about the startup’s shaky finances. It's a familiar play by the chip giant.
3 mins
September 24, 2025
Mint New Delhi
Forced exit at Tata Sons bares split at Tata Trusts
Vijay Singh’s ouster from Tata Sons follows some trustees feeling lack of transparency
4 mins
September 24, 2025
Mint New Delhi
DO TAX CUTS REALLY BOOST THE ECONOMY?
Tax cuts are to fiscal policy what rate cuts are to monetary policy-both are tools to stimulate economic growth. This has been a bumper year for tax cuts: in February the Union Budget raised the exemption limit for income tax, and in August GST rates were cut across a swathe of goods and services.
3 mins
September 24, 2025
Mint New Delhi
Bear mark over IT signals more pain for investors
MUMBAI Investors in Indian IT companies saw their combined wealth plunge by over ₹trillion over the last two days. The pain may not be over yet.
2 mins
September 24, 2025
Mint New Delhi
Motorbike firms prep for quieter, electric future
Makers of electric motorcycles worldwide are touting stealth and instant power to convert those who swear by the rumble of a V-twin or the thump of a single-cylinder internal combustion engine.
3 mins
September 24, 2025
Mint New Delhi
IT's middle order takes US hit; big cos hold ground
Shares of smaller IT companies reeled on Monday despite their reassurances about the H-1B visa impact, while their large-cap peers that remain tight-lipped closed with smaller losses, signalling market belief that the latter may navigate the crisis better.
3 mins
September 23, 2025
Mint New Delhi
Startups, VCs rush to digitize India's mutual fund sellers
Startups are rushing to build technology for India's swelling army of mutual fund distributors (MFDs), a segment that is rising alongside the nation's roaring asset management industry.
2 mins
September 23, 2025
Listen
Translate
Change font size