Gå ubegrenset med Magzter GOLD
Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare
Prøve GULL - Gratis
AI Celebrity Ads Can Misfire, But They're Here to Stay
Mint New Delhi
|September 11, 2025
About 30-40% celebrity ads are shot in fragments, with AI/compositing bridging the gap
The new Rado campaign featuring Katrina Kaif and Hrithik Roshan may have made advertising purists recoil, but industry executives say artificial intelligence (AI)-generated ads are here for good. Besides speed, scale, creative flexibility and low cost, the technology eliminates the biggest agony for planners: coordinating celebrity shoots.
"While not yet the industry standard, the practice of shooting brand ambassadors separately and compositing them together is becoming increasingly common, especially when dealing with the clashing schedules of A-list celebrities," said Lokesh Uchil, senior copywriter at BC Web Wise, a digital marketing agency. "The logistical nightmare of aligning dates for top-tier talent can now be bypassed entirely."
Denne historien er fra September 11, 2025-utgaven av Mint New Delhi.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Mint New Delhi
Mint New Delhi
DATA RECAP: THE WEEK IN CHARTS
From widening trade gaps caused by US tariff headwinds and surging gold imports, to a rise in the urban unemployment rate in October, shifting consumption patterns in the economy
2 mins
November 21, 2025
Mint New Delhi
Bluechips lift Street to a 13-month high
Eyes on Q3 earnings as Nifty crosses 26,200, FPIs turn positive
3 mins
November 21, 2025
Mint New Delhi
Kirin in talks to recast B9, has no plan to sell stake
Japan's Kirin Holdings, among the largest shareholder in B9 Beverages, that operates Bira, is holding joint discussions with stakeholders and creditors of the beer-maker to restructure the existing business including the management and business strategy as the company navigates a funding crunch and employee unrest.
2 mins
November 21, 2025
Mint New Delhi
Small loans against property begin to sour for non-banks
Indian lenders are seeing the stress in their microfinance books gradually spread to their secured portfolios as overleveraged customers delay repayments. This comes less than a year after the Reserve Bank of India warned of a spillover.
3 mins
November 21, 2025
Mint New Delhi
Cracks are appearing in OpenAI’s dominant facade
THE 21ST-CENTURY tech landscape was built with a winner-takes-all mindset. It started with Microsoft’s Windows monopoly at the end of the 1990s. Since then Alphabet-owned Google has cornered search and Amazon has become the king of e-commerce. Meta, too, has blanketed much of the world with social media—though on November 18th, a judge in Washington, DC, spared it the ignominy of being declared a monopolist.
2 mins
November 21, 2025
Mint New Delhi
Automation hits tech jobs as GCCs dial back on hiring
Automation is beginning to reshape India's tech-hiring landscape, with global capability centres (GCCs) pulling back on routine recruitment-intensifying the slowdown already hitting large staffing firms dependent on information technology (IT) hiring.
2 mins
November 21, 2025
Mint New Delhi
LIFE OF VI: HOW INDIA AVERTED A TELCO DUOPOLY
The inside story of how the Centre created a limited legal reopening to prevent Vi's collapse
9 mins
November 21, 2025
Mint New Delhi
Govt moves to curb online ads, self-medication of risky drugs
The government is planning a sweeping overhaul of drug-advertising rules to curb self-medication, unsafe sales and rising antimicrobial resistance, according to two officials and a document reviewed by Mint.
3 mins
November 21, 2025
Mint New Delhi
Defence signals
The US has approved the sale of Excalibur projectiles and Javelin missile systems to India in a deal valued at about $93 million, according to the US Defense Security Cooperation Agency.
1 min
November 21, 2025
Mint New Delhi
Delhi's toxic air: Do we have an adaptation plan?
The national capital has seen two citizen-led protests in November over worsening air quality in the region. Doctors have called the winter air pollution in Delhi a public health emergency, urging stringent measures. Mint explores the issue.
2 mins
November 21, 2025
Listen
Translate
Change font size