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ZEE5 launches South Asian add-ons for US subscribers
Mint Mumbai
|November 29, 2023
ZEE5 Global, the video streaming platform owned by Zee Entertainment Enterprises Ltd operating in over 190 countries, has launched its services as an aggregator in the US, offering subscription video-on-demand (SVoD) services of south Asian origin within its app.
The ZEE5 Global Add-ons feature positions itself as a single window for US audiences to explore South Asian entertainment platforms, including Simply South (all South Indian languages), Oho Gujarati, Chaupal (Punjabi, Bhojpuri, Haryanvi), Namma Flix (Kannada), istream (Malayalam) and EPIC ON (Hindi). The add-ons come with prices starting from $1.49. Six more platforms are likely to be onboarded. However, users will need a ZEE5 subscription to purchase the add-on packs, and the billing process will consolidate all charges into a single bill at the end of the cycle, along the lines of Amazon’s Prime Video Channels launched in India in 2021, offering other streaming services on the app and the website.
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