Why Trent skips dining tables

Among Trent Ltd's key strategic priorities is its goal to stay focused on categories that drive repeat consumption.

- Pallavi Pengonda

Dining tables, clearly, don't fit that bill—after all, people don't buy dining tables often.

Nuvama Institutional Equities flagged this as a key takeaway from last week's analyst meet: "Management reaffirmed the long-term focus on India and emphasized their preference for categories that generate repeat purchases. Categories with low purchase frequency such as dining tables are not of interest."

Trent wants to build its own portfolio of brands, expand into adjacent categories like beauty, innerwear and footwear, and grow its geographic footprint. The company aims to deepen store density in attractive micro-markets to capture greater market share—a strategy that, in turn, strengthens its brand equity.

That also means it's less concerned with metrics like same-store sales growth (SSSG) or store count. However, it remains mindful of maintaining a certain threshold SSSG to protect profit margins.