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Wealthy's ₹130-cr fundraise fuels bet on adviser-led wealth-tech
Mint Mumbai
|November 24, 2025
Even as DIY investing apps dominate headlines, a chunk of mutual fund money in India is still routed through human advisers.
While popular investing apps such as Zerodha and Groww race to cut out middlemen, there is Wealthy that is making a contrarian, high stakes bet on keeping human advisers at the core of India’s wealth technology stack.
The Bengaluru-based firm has raised ₹130 crore in fresh funding, led by Bertelsmann India Investments, to deepen its artificial intelligence-led platform for mutual fund distributors (MFDs), with participation from existing investor Alphawave Global, new investor Shepherd's Hill and a clutch of tech entrepreneurs.
Instead of going direct to consumers, Wealthy looks to sell software and AI tools to MFDs—independent mutual fund distributors who still intermediate roughly 80% of India’s retail equity wealth—so they can handle know-your-customer checks, compliance and portfolio reviews faster, and sell investment products more efficiently while staying the primary advisers to clients.
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