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TMRW gets AI lift with ₹437 cr raise
Mint Mumbai
|August 14, 2025
Aditya Birla Group's house of brands venture TMRW has raised ₹437 crore from ServiceNow Ventures, the investment arm of artificial intelligence (AI) and automation software provider ServiceNow.
Launched in 2022, TMRW's portfolio includes Bewakoof, Virat Kohli's Wrogn, The Indian Garage Co. and Nobero, which cater to millennial and Gen Z audiences. In a statement on Wednesday, the firm said it is looking to use AI to improve consumer insight as well as brand differentiation.
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