Prøve GULL - Gratis
Tamil cinema eyes Hindi belt as 'Kanguva' leads a new wave
Mint Mumbai
|November 13, 2024
After years of focusing on core southern markets, Tamil cinema is making significant strides to capture Hindi-speaking audiences.
With Kanguva, starring Suriya, set to release this week, the film's team is embracing a full-scale promotional blitz across northern India, mirroring the blockbuster success strategies of Telugu hits like RRR and Pushpa: The Rise. This approach marks a significant shift for Tamil filmmakers, who are now eyeing the Hindi belt with newfound ambition.
While recent Tamil star-studded films such as Leo, GOAT, and Vettaiyaan skipped wide multiplex releases in northern India and opted for early streaming releases, Kanguva is set to have an extended theatrical window.
Experts agree mass-market commercial films such as Leo and GOAT didn't make an effort to look beyond core markets such as Tamil Nadu, Kerala, and Andhra Pradesh.
Denne historien er fra November 13, 2024-utgaven av Mint Mumbai.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Mint Mumbai
Mint Mumbai
NBFCs go easy on MSMEs as bad loans begin to bite
Top NBFCs turn cautious as weakness in MSME sector reflects in repayments
4 mins
November 18, 2025
Mint Mumbai
India's music stardom has moved from film sets to feeds
A few verses, a guitar, and an Instagram Reel were enough to catapult Anumita Nadesan into the national spotlight.
2 mins
November 18, 2025
Mint Mumbai
NBFCs go easy on MSMEs as NPAs bite
IFL Finance maintains a \"very cautious status\" on MSMEs and the microfinance business, chief financial officer Kapish Jain told analysts on 31 October, adding the focus is largely on \"recovery and collection.”
2 mins
November 18, 2025
Mint Mumbai
Navi Mumbai to see flights from 25 Dec
Navi Mumbai International Airport (NMIA) will start commercial flight operations from 25 December and initially, there will be 23 scheduled daily departures.
1 min
November 18, 2025
Mint Mumbai
Trump's bets on China and Argentina are souring fast
When it comes to US foreign economic polic policy, President Donald Trump’s administration has two problems on its hands.
3 mins
November 18, 2025
Mint Mumbai
Inox Green loses grid access for 300 MW wind project
Clean energy developer Inox Green Energy Services has lost grid connectivity for its 300 megawatt (MW) wind project in Gujarat after failing to complete it on time, a filing with the power regulator showed.
1 min
November 18, 2025
Mint Mumbai
India-made 40nm chip to power smart meters by June
Cyient Ltd will start supplying a locally patented 40-nanometre (nm) chip to clients building smart electricity meters by June, according to the two top executives.
2 mins
November 18, 2025
Mint Mumbai
Gas for goodwill
Even as India’s exports to the US fell in October, as revealed by trade data issued by the government on Monday, Union petroleum and natural gas minister Hardeep Singh Puri announced the signing of a one-year agreement for the import of 2.2 million tonnes of liquefied petroleum gas (LPG) from America.
1 min
November 18, 2025
Mint Mumbai
Rural demand drives FMCG growth in September quarter
India’s fast-moving consumer goods (FMCG) sector reported a 5.4% rise in September-quarter volumes, which moderated sequentially on account of disruptions related to the transition to new goods and services tax rates, while the value of sales jumped 12.9%, according to data released by consumer intelligence platform NielsenIQ.
1 mins
November 18, 2025
Mint Mumbai
Advent, Warburg join Encube race; promoters may sell stake
Global private equity firms Advent International and Warburg Pincus have joined the race for a stake purchase in contract drug maker Encube Ethicals Pvt.Ltd, three people aware of the development said.
2 mins
November 18, 2025
Listen
Translate
Change font size