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SonyLIV rolls with duel despite outrage
Mint Mumbai
|September 15, 2025
The broadcaster, streaming Asia Cup for first time, is sure of adding viewers, boosting revenue despite Indo-Pak tensions
India-Pakistan matches are always high on excitement and tension, but caution marked Sunday's Asia Cup clash in Dubai. Yet, SonyLIV, which is streaming the Asia Cup for the first time this year, is confident of reaping long-term rewards from the clash.
Tensions between the two neighbours escalated after Pakistani terrorists killed 26 Indians in Jammu and Kashmir's Pahalgam area, a popular tourist spot. New Delhi retaliated with 'Operation Sindoor' targeting terror camps across the border and deep into Pakistani territory.
Sentiments in India against anything related to Pakistan remain strong, with calls to boycott all sporting ties. However, SonyLIV is confident the tournament will boost its ad revenues and subscriber base.
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