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Smaller producers eye safer bets amid OTT cost-cutting
Mint Mumbai
|November 21, 2023
Smaller over-the-top content (OTT) creators are grappling with challenges due to cost-cutting measures across India’s OTT ecosystem, amid impending consolidations among streaming giants, besides global factors affecting profitability.
Streaming platforms, which were expected to help non-mainstream producers thrive following the democratization of the medium, are reducing investments on premium shows, and opting for safer choices with proven track records.
Amid the ongoing Zee-Sony merger and uncertainties surrounding the sale of Disney’s assets in India, the focus on content commissioning has slowed. Only Netflix and Amazon Prime Video continue to be aggressive in acquiring new titles.
Denne historien er fra November 21, 2023-utgaven av Mint Mumbai.
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