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Silicon screen: Movie guns bet on AI content
Mint Mumbai
|October 03, 2025
With increasing focus on and need for production of AI-generated content to scale pipelines and speak to younger audiences, many film industry veterans are exploring partnerships with companies specialising in AI or launching their own ventures.
Actor Ajay Devgn is among those betting on AI firms.
(AFI)
Actor Ajay Devgn and filmmakers such as Ram Madhvani and Shekhar Kapur are among those involved in new artificial intelligence (AI) companies that aim to scale up production across film and OTT content.
This year, Devgn launched Prismix, an AI-driven media company specializing in generative AI storytelling. Meanwhile, Kapur has joined AI-powered content company Studio Blo as the chairperson of the Board of AI Ethics & Creative Stewardship. Madhvani, known for films like
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