Sebi study spots 40 mn new investors set to enter market

The Investor Survey 2025 was carried out by Kantar in association with the Securities and Exchange Board of India, Association of Mutual Funds in India, National Stock Exchange of India, BSE, National Securities Depository Ltd and Central Depository Services Ltd and released in September.

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the country’s investor base.

It covered 90,000 households nationally across 400 cities and 1,000 villages. The sample size was extrapolated to a household population of 337.2 million.

According to the survey, intenders represent aspiring investors, eager to participate but often held back by barriers such as complexity, onboarding difficulties, or gaps in financial education.

Among the total households, only 32.1 million—or 9.5%—had invested in at least one securities market product. About 180.4 million—or 53.5%—were aware of securities market products but had not invested, and the intenders belong to this group. The remaining 37% were unaware of investment products. Intenders accounted for 22% of the 180.4 million cohort, or 39.7 million, Mint calculated.