Seamless live videos still a challenge for local streaming platforms

Live streaming of Indian Premier League (IPL) on JioCinema has shed light on several technological challenges faced by streaming services, especially local players

- Lata Jha

For instance, despite significant investments in backend infrastructure, most platforms are struggling with buffering issues, along with their inability to resume playback from the exact point where a video was paused.

Experts are of the view that streaming any major event live has been a massive challenge for any platform, considering India’s vast population. Additionally, recent changes to the Reserve Bank of India’s guidelines contributed to occasional payment failures for users who rely on auto-payment services.

The challenges underscore the intricate landscape within which streaming platforms are having to navigate, and strive to meet the demands of audiences seeking uninterrupted and seamless content experiences.