Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare

$149.99
 
$74.99/År

Prøve GULL - Gratis

Our AI chatbots could soon be acting as advertising vehicles

Mint Mumbai

|

June 06, 2025

Our trust in AI makes us vulnerable to sponsored manipulation

- PARMY OLSON

Our AI chatbots could soon be acting as advertising vehicles

Chatbots might hallucinate and flatter their users too much, but at least their subscription model is healthy for our well-being. Many Americans pay about $20 a month to use the premium versions of OpenAI's ChatGPT, Google's Gemini Pro or Anthropic's Claude. The result is that the products are designed to provide maximum utility.

Don't expect this status quo to last. Subscription revenue has a limit. Even the most popular models are under pressure to find new revenue streams. Unfortunately, the most obvious one is advertising—the web's most successful business model. AI builders are already exploring ways to plug more ads into their products, and while that's good for their bottom lines, it also means we're about to see a new chapter in the attention economy that fueled the internet.

If social media's descent into engagement-bait is any guide, the consequences will be profound.

One cost is addiction. OpenAI says a cohort of 'problematic' ChatGPT users are hooked on the tool. Putting ads into ChatGPT, which now has more than 500 million active users, won't spur the company to help those people reduce their use of the product. Quite the opposite.

FLERE HISTORIER FRA Mint Mumbai

Mint Mumbai

Sebi, RBI plan easy int'l investor entry

The Securities and Exchange Board of India (Sebi) and the Reserve Bank of India (RBI) are in advanced discussions to ease entry processes for new overseas investors, four people aware of the matter said, at a time of weak foreign flows in the economy.

time to read

1 min

September 24, 2025

Mint Mumbai

Fortis to expand obesity clinics

Fortis Healthcare plans to open more dedicated obesity clinics across its hospitals to meet surging demand for weight-loss drugs and therapies in the world’s most populous nation, its managing director and chief executive, Ashutosh Raghuvanshi, said in an interview earlier this month.

time to read

1 min

September 24, 2025

Mint Mumbai

Why Sebi-registered advisers are dwindling despite eased norms

Shrinking number of Sebi-registered advisers means fewer options for investors seeking conflict-free advice

time to read

4 mins

September 24, 2025

Mint Mumbai

Nvidia-OpenAl: A clinch we should all be wary of

This deal is aimed at a data centre build-up but what's win-win for Al businesses need not work out well for the rest of us. Nobody should get to dominate AI. It’s much too important

time to read

2 mins

September 24, 2025

Mint Mumbai

Mint Mumbai

Pepperfry buyout set to reveal cracks in online furniture retail

Pepperfry's falling revenue and abandoned IPO were proof of a rapidly changing landscape

time to read

3 mins

September 24, 2025

Mint Mumbai

Accenture eyes new Andhra campus

Tech consultancy Accenture has proposed setting up a new campus of about 10 acres in Andhra Pradesh’s port city of Visakhapatnam, aiming to eventually add about 12,000 jobs to its workforce in India, three people familiar with the matter said.

time to read

1 min

September 24, 2025

Mint Mumbai

L’Oréal has eyes for Armani’s profitable beauty biz alone

L’Oréal SA, named by Giorgio Armani as a potential investor in the late Italian fashion mogul’s eponymous business, would only be interested in its profitable beauty arm, according to a person familiar with the matter.

time to read

2 mins

September 24, 2025

Mint Mumbai

Mint Mumbai

Nato pledges ‘robust’ response to Russian airspace breaches

The North Atlantic Treaty Organization (Nato) promised a “robust” response to Russian incursions into its airspace and said it would use all options, including military, to defend itself.

time to read

1 min

September 24, 2025

Mint Mumbai

Centre appoints 49 drug inspectors

Six months after a government report showed an alarming shortage of drug inspectors in the country, the Union health ministry appointed 49 to the role.

time to read

1 min

September 24, 2025

Mint Mumbai

MID-& SMALL-CAP FUNDS: WEALTH ENGINE OR RISK?

In recent years, midand small-cap funds have taken centre stage in investor conversations.

time to read

2 mins

September 24, 2025

Listen

Translate

Share

-
+

Change font size