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Nostalgia is the vibe: Gen Z rewinds to reclaim yesteryear blockbusters
Mint Mumbai
|January 21, 2026
Films from the 1970s, 80s and ’90s are finding a cultural afterlife among the younger millennials and zillennials, who are rediscovering yesteryear blockbusters— particularly for simple themes and timeless music—via fan edits, reels, and online film-appreciation threads.
Zillenials are rediscovering classic Hindi films for their simple themes, timeless music and restored streaming prints.
Classics like Pyaasa (1957), Half Ticket (1962), Rangeela (1995), Pardes (1997), and Sarfarosh (1999) are witnessing renewed traction among the younger audiences, driven by improved restoration quality, wider accessibility and curated discovery on streaming platforms, says Ultra Media OTT Insights Report 2025 published by Ultra Media & Entertainment Group.
That renewed interest, however, has not displaced newer favourites. Post-2000 Hindi blockbusters emerged as the most-watched titles on the group's Hindi-language over-the-top (OTT) platform Ultra Play, the report showed.
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