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Non-fiction makes a comeback via Indian streaming services
Mint Mumbai
|March 06, 2025
Experts said the interactive nature of some of the latest non-fiction shows is paying off for streaming services
Non-fiction content, which had reached saturation on linear television, is bringing returns for streaming platforms with titles like Bigg Boss, Shark Tank India and The Great Indian Kapil Show topping viewership charts in India.
Experts said the interactive nature of some of the latest non-fiction shows is paying off for streaming services. However, while brand interest is decent, there is still some time to go before the titles truly start bringing returns.
According to media consulting firm Ormax, the fourth season of Shark Tank India on SonyLIV was the third most viewed streaming original of the week with 3.8 million views. The third season of Bigg Boss OTT on JioHotstar was the most watched Indian unscripted show in 2024, with 17.8 million views, followed by The Great Indian Kapil Show on Netflix with 15.7 million views.
Denne historien er fra March 06, 2025-utgaven av Mint Mumbai.
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