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Myntra eyes Indian users in Singapore for its global foray
Mint Mumbai
|May 20, 2025
Fashion e-tailer aims to tap 12-15% of Indian-origin shoppers in Singapore; to explore other opportunities
Flipkart-owned Myntra on Monday announced its entry into international shipping, starting with Singapore, to cater to the substantial Indian diaspora overseas.
The initiative will offer a wide range of Indian fashion brands to the 6.04 million-strong Indian consumer base in Singapore as of 2024.
"There is a big fashion market of the Indian consumers, especially, which is related to Indian occasions (festivals, weddings)," said Nandita Sinha, CEO, Myntra, during a virtual press meet.
Denne historien er fra May 20, 2025-utgaven av Mint Mumbai.
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