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Margin system rollout in right direction: HUL
Mint Mumbai
|January 22, 2024
CEO defends revised margin structure amid distributor resistance
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consumer goods company Hindustan Unilever Ltd (HUL) that is facing resistance from distributors over the roll-out of a revised margin structure said there are "no adverse effects of the move, which is designed to incentivize and offer them higher earning potential.
Earlier this month, distributors asked the fast-moving consumer goods company to review the new margin structure, and threatened to halt the distribution of some of its key brands.
Allaying concerns, Rohit Jawa, CEO and managing director, HUL, said the company has a long-standing and a mutually beneficial relationship with its distributors. The company has been investing behind its distribution capabilities.
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