Luna reborn in e-avatar, to seek out entry-level buyers

Firm targets customers in small towns who can't afford two-wheelers because of rising prices

- Alisha Sachdev

The iconic Luna, India's first moped born in the 1970s, is looking to capture the entrylevel market for two-wheelers once again, albeit in an electric avatar, in a shift away from the bulk of the electric two-wheeler market consisting of scooters priced upwards of over 100,000. Kinetic Green, the electric mobility business of the Kinetic Group, whose Kinetic Engineering used to manufacture the Luna, is looking to appeal to customers in tier-II and tier-III towns for whom personal mobility has been inaccessible because of rising twowheeler prices, resulting in the rapid shrinking of the entry-level, or moped segment. The e-Luna will be priced at ₹69,999 ex-showroom onwards, for variants with ranges of 80 kms to over 120 kms on a single charge.