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Leo seeks to save creative legacy amid digital shift
Mint Mumbai
|March 12, 2025
Leo (formerly Leo Burnett), a part of the Publicis Groupe, is expanding its footprint as it navigates the evolving advertising landscape.
Leo (formerly Leo Burnett), a part of the Publicis Groupe, is expanding its footprint as it navigates the evolving advertising landscape. Under CEO Amitesh Rao, who took charge of its South Asia operations in January 2024, the agency has aggressively expanded its client base across India and the global markets and has adapted to shifting dynamics, driven by technology.
Leo has added more than 40 clients over the past 15 months, including Reckitt, Pfizer, Shriram Finance, ITC and Sebamed, Rao said. It has secured mandates across the Middle East and North Africa, Southeast Asia and Europe, strengthening its global presence.
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