KlarifyLife by HDFC Life explores ambition, risk and success with Zouk and The Souled Store

Unlocking entrepreneurial journeys, financial insights and growth stories—as well as discussing what it takes to win over Indian consumers in the D2C landscape—with Disha Singh, co-founder of Zouk, and Harsh Lal, co-founder of The Souled Store

- Mint Brand Studio

Not everyone strikes gold on day one! India's direct-to-consumer (D2C) market, projected to reach a staggering $100 billion by 2025, has seen remarkable growth over the past few years. The Covid pandemic, rising internet penetration, enhanced digital infrastructure and a growing population of millennials have all played pivotal roles in fuelling this transformation.

With over 190 million digital shoppers, India boasts the world's third-largest online shopping base. This thriving ecosystem presents a golden opportunity for new-age D2C brands to tap into the Indian consumer's appetite for innovation and their evolving preferences away from traditional players. While consumer spending continues to rise, balancing financial priorities is becoming equally essential.

To explore the success stories behind India's leading D2C brands, HDFC Life's KlarifyLife presents Risk & Riches, a podcast series that dives into the intersection of entrepreneurship and financial planning. In the first episode, Vishal Subharwal—group head, strategy & CMO, HDFC Life, speaks with Disha Singh, co-founder of Zouk, and Harsh Lal, co-founder of The Souled Store. Together, they share their journeys, reveal financial insights and discuss what it takes to win over Indian consumers.

How did the whole idea of entrepreneurship start? What were your journeys like?