Gå ubegrenset med Magzter GOLD
Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare
Prøve GULL - Gratis
Influencer boom fuels demand for managers
Mint Mumbai
|February 11, 2025
From students to strategists, agencies rush to hire influencer managers
India's creator economy faces an adulting problem. With the number of so-called influencers mushrooming to nearly five million, talent management and marketing agencies are scrambling to find folks to manage a population nearly rivalling Finland's.
The number of influencers, whose primary job is to gain enough followers for their online content, has increased from about 962,000 in 2020 to 4.06 million in 2024, according to a report in January by Qoruz, an influencer marketing software provider.
Online content creators become influencers when they have amassed a following of at least 1,000 people, so their corner of the internet can serve as a space for brands to peddle products or services.
Denne historien er fra February 11, 2025-utgaven av Mint Mumbai.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Mint Mumbai
Mint Mumbai
Israel to relocate Jews from northeast
Israel’s government has approved a proposal to bring all the remaining 5,800 Jews from India’s northeastern region, commonly referred to as Bnei Menashe, over the next five years.
1 min
November 26, 2025
Mint Mumbai
IndoSpace Core acquires six logistics parks for over $300 mn
IndoSpace Core, a joint venture between the Canada Pension Plan Investment Board, or CPP Investments, and IndoSpace, has acquired six industrial and logistics parks valued at over $300 million.
1 min
November 26, 2025
Mint Mumbai
Businesses mustn't wait for a global climate consensus
This year’s United Nations climate summit in Belém, Brazil, ended last week. Countries made promises on paper and avoided hard decisions. Having gathered nearly 200 nations to chart out climate action, CoP-30 produced a ‘Belém Political Package’ that deferred questions rather than answer them. We should not pretend that this is progress.
3 mins
November 26, 2025
Mint Mumbai
Husk Power aims to raise $400 mn
Husk Power Systems, the world’s biggest solar mini-grid operator, has begun an industry-record capital raise of $400 million as it seeks to grow revenue 10-fold by 2030 and prepare for an initial public offering (IPO).
1 min
November 26, 2025
Mint Mumbai
Don't make AI models but make the most of what exists
Earlier this year, Amazon announced that it was eliminating 4,000 management positions because artificial intelligence (Al) tools had rendered those middle-management roles redundant.
3 mins
November 26, 2025
Mint Mumbai
The Federal Reserve’s tool for calming short-term funding markets is being tested
The Federal Reserve is struggling to persuade some banks to use a lending tool designed to improve the central bank’s control over short-term money markets.
3 mins
November 26, 2025
Mint Mumbai
Wipro to enter pet foods with ‘HappyFur’
Wipro Consumer Care and Lighting, the consumer venture of Wipro Enterprises, is set to enter India’s fast-growing pet food market with a new brand, ‘HappyFur’, said three people aware of the plan.
2 mins
November 26, 2025
Mint Mumbai
KKR strengthens its play in Lighthouse
Private equity firm KKR has made a fresh round of investment in Lighthouse Learning, along with new investor PSP Investments.
1 mins
November 26, 2025
Mint Mumbai
JioMart pulled up for uncertified walkie-talkies
India's top consumer watchdog has held Reliance JioMart guilty of misleading advertisements and unfair trade practices by allowing the sale of uncertified walkie-talkies on its platform, government officials aware of the matter said, in a first such action against an e-commerce portal.
1 mins
November 26, 2025
Mint Mumbai
Old medical history vs current claims: What do Irdai rules say?
My insurer has rejected my claim for acute motor axonal polyneuropathy, citing nondisclosure of resolved 2008 ankylosing spondylitis diagnosis. As it was fully cleared, I didn’t consider it relevant when buying the policy. Can insurers deny the claim on this basis, and what do Irdai rules say?
2 mins
November 26, 2025
Listen
Translate
Change font size