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Haldiram's unwraps its premium chocolates

Mint Mumbai

|

January 08, 2024

The Nagpur arm of the firm launched chocolates under Cocobay brand

Haldiram's unwraps its premium chocolates

Haldiram's Foods International (Nagpur) is entering the premium chocolate market competing with the likes of ITC and Mondelez as the home-grown food major moves towards building a wider portfolio of packaged foods beyond mithai and savoury snacks.

Last year, the Nagpur arm of the family-run business launched an in-house incubation project to develop chocolates under the Cocobay brand. The chocolates priced between 150 and 1399 for single-serve bars to 12,000 for large packs have been rolled out in various markets like Mumbai, Pune, Nagpur, Bangalore, Surat, etc.

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