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Gaming ban could deal $1 bn blow to ads
Mint Mumbai
|August 26, 2025
The Centre's decision to ban real-money gaming apps, now formally enshrined into law, could dent India's advertising industry by over $1 billion annually over multiple years.
India's digital advertising industry may be set back by nearly ₹10,000 crore if leading real-money gaming (RMG) apps such as Dream11, Games24x7 and Mobile Premier League pull back their sponsorships and advertising expenditures, according to industry stakeholders.
Already, fantasy sports giant Dream11 has informed the Board of Control for Cricket in India that it won't be able to continue with the title sponsorship of the Indian cricket team. It had signed a three-year deal worth a reported ₹358 crore with BCCI in 2023.
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