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Film studios seek to unlock value of old titles on YouTube
Mint Mumbai
|September 07, 2023
In the ever-evolving world of film distribution, studios are adopting innovative strategies to maximize their reach and revenue.
While content syndication deals with subscription video-on-demand platforms for new releases is prevalent, some studios are capitalizing on their vast film libraries by providing old titles for free on their YouTube channels to tap into its massive reach, despite limited monetization opportunities.
For instance, T-Series, Reliance Entertainment, and Shemaroo Entertainment are now unlocking a treasure trove on YouTube despite the platform yielding 30% lower revenues compared to SVoD services.
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