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E-scooter makers woo buyers with discounts
Mint Mumbai
|October 25, 2023
Bajaj Auto, TVS, Hero, Ola, Ather line up cash discounts, bonuses
Top electric two-wheeler makers are rolling out retail incentives to make the most of the upbeat buying sentiment during the festive season, at a time of intense consolidation and lower subsidies.
Bajaj Auto Ltd is offering lower prices for its Chetak EV at ₹1.15 lakh ex-showroom in Bengaluru and Chennai, while it costs ₹1.20 lakh ex-showroom in other cities. The company is looking to ramp up sales to 10,000 units a month, after having brought down prices from ₹1.45 lakh to ₹1.30 lakh a couple of months ago.
TVS Motor Co., which sells the popular iQube electric scooter, is advertising festive offers worth ₹10,000, including a cashback offer. Hero MotoCorp's Vida VI is being offered with benefits of ₹21,000, including a ₹2,000 cash discount.
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