District by Zomato hungry for users

ternal is not fussed about margins in its newest, most experimental “going out” division, District by Zomato.

- Soumya Gupta [e-mail]

It is, instead, looking for product-market fit on some of its new experiments, such as 'Stores’, District's chief executive officer Rahul Ganjoo told Mint in an interview.

“Today, your needs for going out are met from different apps and tools, such as Google Maps or other specific apps,” Ganjoo said. “Can we create something for out-of-home consumption that is compelling enough to check at least once before you go out?”

While District cannot solve problems like traffic and lack of parking that deter people from an evening out, Ganjoo says he wants the app to move other kinds of “friction” and encourage people to go out. Google Maps may help a user plan their route to the nearest bar, gig, or movie thea-tre, but District should be their go-to app to see if there's something worth going out for in the first place, he said.