Dating apps, glossy projects

Awareness initiatives by dating apps on gender and sexuality don't live up to their promise

- Vangmayı Parakala

The internet, and how safe we felt on it, has changed phenomenally since the early aughts. Attempts to sensitise online spaces, especially on social apps whose brief is to foster conversation, connection and community, are more crucial than ever. It was heartening, therefore, to see the dating app Bumble launch a Healthy Queer Dating Guide in an attempt to nurture healthy conversations on its network.

At first glance, it seemed this could help those still exploring their sexuality and gender identity, or, more generally, be a handy, live reference for anyone looking to sensitise themselves to dating outside the heteronormative sphere.

The need for this is clear. "Bumble's State Of The Nation 2023 report revealed that 69% of LGBTQ+ respondents, compared to 56% heterosexual or straight daters, say being nervous talking to new people created friction for them when dating," notes Samarpita Samaddar, India communications director at Bumble. She hopes the guide can "support the community to have a healthier dating experience".