Cox & Kings readies for revival

Wilson & Hughes, its new owner, will infuse ₹1,000 crore to rebuild the company as a digital-first travel agency

- Varuni Khosla

Wilson & Hughes India Pvt. Ltd plans to invest as much as ₹1,000 crore in Cox & Kings over three years to resurrect the liquidated and repurchased travel company as a digital-first entity catering to post-pandemic leisure and corporate travel needs, a top executive said.

"The funds will primarily be used for developing the technology part of the business, investing in skilled human capital, marketing and partnerships," Ramalingam Subramanian, president of Wilson and Hughes India and Cox & Kings, told Mint in an exclusive interaction.

The travel agency's brand portfolio will be enhanced, its services expanded, and market presence strengthened with physical stores.

The Singapore-based private equity firm acquired the 260-year-old travel company and about 200 sub-brands through the insolvency process in November 2024.

Cox & Kings is expected to begin functioning in three to six months. It has already started soft operations.