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Audio startups ride on budget plans, content
Mint Mumbai
|December 04, 2024
AI, more regional content to spur growth for Pocket FM, Kuku FM, others
Audio entertainment startups Pocket FM, Kuku FM, and Pratilipi FM are gaining in popularity, especially beyond the metro cities, thanks to affordable subscription plans and a wide variety of fiction and non-fiction content that keeps users glued to these platforms.
The emergence of artificial intelligence and the creation of more regional content are only expected to spur growth for these platforms, with some shows raking in as much as ₹100 crore, company executives and investors said. The growth is reflected in the revenue figures of these platforms.
Pocket FM's global revenue increased sixfold to over ₹1,050 crore in FY24, cutting losses by 21% to ₹165 crore. Subscription revenue surged to ₹934 crore from ₹160 crore in the previous financial year.
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