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Annual in-app gaming purchases hit $250 mn
Mint Mumbai
|August 29, 2023
Amount more than combined revenues from OTT subscriptions in India
Indian gamers are spending around $250 million annually on in-app purchases of popular games such as Battleground Mobile India and Free Fire, said industry experts.
This spending surpasses the combined revenues of over-the-top (OTT) streaming platforms from their entire subscriber base in India, Ashwin Suresh, founder of game streaming platform Loco, said.
Out of the around 400 million mobile gamers in India, one-fourth are serious gamers, despite India’s gaming industry being in the early stages, Suresh said. It has the potential to grow further in the coming years, he added.
India is a mobile-first market, and the gaming industry is increasingly being driven by mobile games, Suresh said.
Denne historien er fra August 29, 2023-utgaven av Mint Mumbai.
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