Air India Express rebranding may be a mix of old and new

It will be launched in October when the airline gets its first new Boeing 737 Max aircraft

- Anu Sharma & Mihir Mishra

Following the recent launch of Air India's new logo and livery, the Tata group is set to introduce a fresh brand identity for Air India Express by October, three people aware of the development said. "The font of Air India Express on the livery will be similar to that of the new 'Air India Sans' font. The tail pattern will have a variety of designs like the current Air India Express fleet. The first plane with the new branding will be launched in October, when the airline gets its first new Boeing 737 Max aircraft," one of the three people, who is an airline official, said.

Two options are under consideration for the aircraft showcasing the new appearance. One involves the Airbus A320neo, currently in the process of being transferred to AI Express. Two is the possibility of unveiling the branding on the Boeing 737 Max slated for delivery in October. "The paint job for our initial Boeing 737 Max will be executed in India. Consequently, a decision will be made closer to the launch date regarding the inaugural aircraft," a second executive said.