Rasna buys Jumpin in mass drinks push

Rasna has acquired the Jumpin brand from Hershey's India; however, the deal value was not disclosed

- PTI

Instant beverage firm Rasna on Monday announced that it has acquired the Jumpin brand from Hershey's India to expand into India's ready-to-drink category. Rasna did not disclose the amount it has paid for the 100% acquisition of the brand. However, it indicated that independent agencies valued the brand at ₹350 crore.

Piruz Khambatta, Rasna's chairman, said it has acquired only the brand from Hershey's and not manufacturing. It will be using the same manufacturing facility going ahead.